In this video, I describe what a heat map is and then go through the benefits of using them. They are really great for boosting conversions, which is always the goal of any website. However, if you use them properly, the insight you gain from them can really help with SEO as well. You'll be able to improve your on-page metrics, like bounce rate and time on page. Those metrics are becoming more and more important for ranking well with Google's algorithm today.
I do discuss this exact topic in more depth on our blog. You can learn more about this issue at https://jakksolutions.com/blog/how-heat-maps-can-boost-seo-and-conversions/.
For more SEO tips, see our playlist at https://www.youtube.com/playlist?list=PLF0S_3-6nc3ADYTjpJgHeUGZxT89NMKZ2.