Bsquared has been invited to attend the [International Aerospace Quality Group’s (IAQG)|http://www.sae.org/iaqg/] General Assembly Forum which will be held in Orlando, Florida, USA between the 8th and 12th October 2007. The forum brings together representatives of the international aerospace community from across the globe. The purpose of the IAQG is to implement initiatives that make significant improvements in quality and reductions in cost throughout the value stream by establishing and maintaining dynamic cooperation, based on trust, between international aerospace companies. Bsquared, specialists in [business to business (B2B) customer relationships|http://www.bsquared-consulting.com], will be one of ten companies featured in the Performance Excellence Marketplace where best practice solutions for the industry will be on show. Rob Brickle, Managing Director at Bsquared said: “We’re immensely pleased to be invited back to the IAQG General Assembly for the third year in a row. Bsquared has been working with the aerospace and defence industry for many years now, and over that time we’ve seen a big shift in the focus on the customer as the most important driver of change in these companies. The IAQG has a mission to improve customer satisfaction through on-time and on-quality delivery of products and services, and our message to delegates will be that listening to the customer effectively is the first mission critical step in the process.” Such companies as BAE Systems, the European Aeronautic Defence and Space Company (EADS), and the Defence Aviation Repair Agency (DARA) have been doing that for some time now by implementing the internationally accepted methodology called the [Customer Review process™ (CRp)|http://www.bsquared-consulting.com]. Rob Brickle continues: “The key to durable relationships and the resultant profit growth is to inspire high levels of confidence with the most influential people in your most important customers. If they’re confident that you understand their issues and have a change programme in place that delivers for them over the long term, then they will be easier to do business with, stay loyal and be closed to competitors’ advances. Achieving this requires a process suitable for senior people with strategic issues. CRp has been proven to work and we’re looking forward to showcasing it to more IAQG members in Orlando.” For more information about the Customer Review process visit [www.Bsquared-Consulting.com|http://www.bsquared-consulting.com] where you can listen to and read case studies from aerospace and defence companies using CRp. Media Enquiries: For more information or media enquiries please contact Sam Fitzgerald on +44 (0)208 939 3840, or Sam.Fitzgerald@Bsquared-Consulting.com . About Bsquared Bsquared are specialists in helping you drive the maximum value from your [business to business (B2B) customer relationships|http://www.bsquared-consulting.com]. We will help you to find out directly from your customers the factors that will increase their confidence, loyalty and desire to spend with your company. We will also help you improve your operational effectiveness right the way through your value chain from customer facing departments to your suppliers. - Tony Rice 05-10-2007