Insight Group, the Bracknell agency, has launched a new content managed website (CMS) bundle, specially aimed at smaller businesses (SME) of all types who want to manage the content of their own website, without having to pay hidden costs for updates, and without needing any web technical knowledge. The bundle is also suitable for larger companies who want to manage their own micro-sites for special campaigns but have previously ended up having a static and inflexible HTML website created at great expense. The CMS bundle costs £1,288 as a one-off payment for a standard website and can also be paid for monthly with 12 payments of £135/month. The price includes a choice of corporate style designed templates, 12 months web hosting and an ‘active’ lead generation form.
Clients provide Insight with their logo and details of any corporate colours and pick from a selection of 3 website template layouts. Insight then creates the site and provides the client with an internet address for them to administer the site using a standard browser, where they can enter their own content and upload and insert their own images. The CMS is browser-based, meaning that the website can be updated from a laptop or PC anywhere in the world, and is specially designed to be used by non-technical users. It also provides an integrated link to Google Analytics so companies can analyse website traffic. Insight provides training and support.
“The bundle approach is right for today’s market,” says Mark Robson, partner at the Insight Group. “We see lots of companies who had a basic website designed for them, but they don’t update it very often because they got tied into contracts that meant they had to pay someone to make all the amendments for them or they purchased a content management system that they discovered was very inflexible or which needed technical knowledge to manage. Now they want to make their website more professional and want to be in control of it themselves. Our CMS bundle means that they save a huge amount of money.”
The bundle is designed on a larger system which enables clients to upgrade their site with additional functionality and features without having to throw away anything they have already created. Expansion options include integration with SalesForce™, e-commerce, links to Twitter and RSS feeds and an extended forms manager.
Clients already using the Insight CMS include Agilitas, Peers Hardy, Insight themselves and IRS Direct.
For more information go to http://www.insightgroup.co.uk/bundle.
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Insight Contact information:
Email: info@insightgroup.co.uk
Twitter: @insightgroup - http://twitter.com/insightgroup
Tel: 0845 643 6180
or
Mark Robson Contact Information:
Email: markr@insightgroup.co.uk
Twitter: @markxkr - http://twitter.com/markxkr
Tel: 0845 643 6181 / 07785 395 499 / Skype: markxkr
About Insight Group
The Insight Group, based in Bracknell, Berkshire, was founded in 1988 as a provider of high-tech press and public relations services. Since then it has expanded its reach to provide business-to-business PR across different sectors, as well as providing internet and email marketing services. Insight is a founding member of EPRG, the European PR Group, providing marketing communications across Europe. The company’s current clients include Agilitas, Contemporary, ExactTarget, ImagePro, Integralis, Keymail Marketing, OMM Group and Secure Signature Systems. More information on Insight is available at www.insightgroup.co.uk.
- Maureen Robson 15-10-2009
Clients provide Insight with their logo and details of any corporate colours and pick from a selection of 3 website template layouts. Insight then creates the site and provides the client with an internet address for them to administer the site using a standard browser, where they can enter their own content and upload and insert their own images. The CMS is browser-based, meaning that the website can be updated from a laptop or PC anywhere in the world, and is specially designed to be used by non-technical users. It also provides an integrated link to Google Analytics so companies can analyse website traffic. Insight provides training and support.
“The bundle approach is right for today’s market,” says Mark Robson, partner at the Insight Group. “We see lots of companies who had a basic website designed for them, but they don’t update it very often because they got tied into contracts that meant they had to pay someone to make all the amendments for them or they purchased a content management system that they discovered was very inflexible or which needed technical knowledge to manage. Now they want to make their website more professional and want to be in control of it themselves. Our CMS bundle means that they save a huge amount of money.”
The bundle is designed on a larger system which enables clients to upgrade their site with additional functionality and features without having to throw away anything they have already created. Expansion options include integration with SalesForce™, e-commerce, links to Twitter and RSS feeds and an extended forms manager.
Clients already using the Insight CMS include Agilitas, Peers Hardy, Insight themselves and IRS Direct.
For more information go to http://www.insightgroup.co.uk/bundle.
ends-
Insight Contact information:
Email: info@insightgroup.co.uk
Twitter: @insightgroup - http://twitter.com/insightgroup
Tel: 0845 643 6180
or
Mark Robson Contact Information:
Email: markr@insightgroup.co.uk
Twitter: @markxkr - http://twitter.com/markxkr
Tel: 0845 643 6181 / 07785 395 499 / Skype: markxkr
About Insight Group
The Insight Group, based in Bracknell, Berkshire, was founded in 1988 as a provider of high-tech press and public relations services. Since then it has expanded its reach to provide business-to-business PR across different sectors, as well as providing internet and email marketing services. Insight is a founding member of EPRG, the European PR Group, providing marketing communications across Europe. The company’s current clients include Agilitas, Contemporary, ExactTarget, ImagePro, Integralis, Keymail Marketing, OMM Group and Secure Signature Systems. More information on Insight is available at www.insightgroup.co.uk.
- Maureen Robson 15-10-2009