Punch Communications, a PR company with a worldwide client base, has highlighted the positive effect that the use of online collaboration tools can have on both external and internal business interactions.
The nature of collaborative tools means that information can be accessed and amended by multiple parties whenever and wherever necessary. Emerging technology such as Google wave will shortly allow any number of individuals working on a project to seamlessly integrate with each other, all of them having access to the “wave†of information they need whilst being able to keep all other parties updated. All of the information is real time, combining aspects of email, wikis and social networking, and through an automated translation system, Google Wave looks set to facilitate international business by breaking existing language barriers.
Punch is a long standing user of wikis, using them as a central database of information for its entire team. Resources on a wide variety of subjects such as team social media profiles, blogs, PR tools and even prominent journalists on Twitter can be accessed by the Punch team whenever necessary. Coupled with the availability to be updated at any point in time, this makes the wiki an important part of the day to day activity at Punch.
Pete Goold, Managing Director of Punch Communications, said: “Our wiki has been a significant factor in our daily PR activity, particularly when it comes to social media. Internet based applications are also useful when it comes to working away from the office, perhaps whilst travelling or working from home, in that it allows us to share information without needing access to our central office server.
“We also use other tools such as Dropbox to the same end, as a method of sharing data or content, and we will be looking to make the most of new technology such as Google Wave as soon as it is fully launched, as this looks set to be a fantastic opportunity in terms of communication technology.â€
Punch Communications is an expert in the field of technology PR, possessing an extensive range of journalistic contacts that write and comment on the tech industry. Punch’s flexibility and initiative over the last couple of years has seen it develop accomplished skills in the areas of search engine optimisation and social media, both services now being offered to clients as subsets of traditional PR activity.
For more information about Punch Communications, or to discover more about PR jobs and employment opportunities, please visit punchcomms.com, or call 01858 411 600.
- Pete Goold 13-10-2009
The nature of collaborative tools means that information can be accessed and amended by multiple parties whenever and wherever necessary. Emerging technology such as Google wave will shortly allow any number of individuals working on a project to seamlessly integrate with each other, all of them having access to the “wave†of information they need whilst being able to keep all other parties updated. All of the information is real time, combining aspects of email, wikis and social networking, and through an automated translation system, Google Wave looks set to facilitate international business by breaking existing language barriers.
Punch is a long standing user of wikis, using them as a central database of information for its entire team. Resources on a wide variety of subjects such as team social media profiles, blogs, PR tools and even prominent journalists on Twitter can be accessed by the Punch team whenever necessary. Coupled with the availability to be updated at any point in time, this makes the wiki an important part of the day to day activity at Punch.
Pete Goold, Managing Director of Punch Communications, said: “Our wiki has been a significant factor in our daily PR activity, particularly when it comes to social media. Internet based applications are also useful when it comes to working away from the office, perhaps whilst travelling or working from home, in that it allows us to share information without needing access to our central office server.
“We also use other tools such as Dropbox to the same end, as a method of sharing data or content, and we will be looking to make the most of new technology such as Google Wave as soon as it is fully launched, as this looks set to be a fantastic opportunity in terms of communication technology.â€
Punch Communications is an expert in the field of technology PR, possessing an extensive range of journalistic contacts that write and comment on the tech industry. Punch’s flexibility and initiative over the last couple of years has seen it develop accomplished skills in the areas of search engine optimisation and social media, both services now being offered to clients as subsets of traditional PR activity.
For more information about Punch Communications, or to discover more about PR jobs and employment opportunities, please visit punchcomms.com, or call 01858 411 600.
- Pete Goold 13-10-2009