The use and monitoring of social media in a brands marketing strategy can significantly improve its flexibility and reactivity to both positive and negative conversations on social networks according to Reality Digital, the leading provider of social network software for brands and businesses.
The real time nature of social media means that brands and businesses must constantly monitor exactly what the populace is saying about them and why. This monitoring holds great potential for brands, as it not only offers them to chance to nip any problems or negative conversations in the bud, but also the opportunity to jump on positive conversation and make the users providing it feel valued and engaged by the brand.
The opportunity for brands to be present within the conversations that are developing around them is invaluable, according to Reality Digital. As well as becoming part of a community, this will help brands to understand that with social media, not everyone has time to participate on social networks on a regular basis, and so this is why brands must be as reflexive to online consumer issues as possible.
Robert Proctor, Head of EMEA for Reality Digital, said: “The capacity for social networks to help spread a message is now almost unrivalled, and so it is of great importance that brands first and foremost participate within these networks, whilst also seeking to use them to the best advantage.
“The implementation of a brand focused social network for a brand provides not only a means of monitoring conversation, but also a way of doing so in a controlled environment, preventing negative user content from growing. Brands must however remain responsive to the needs of their users, and be sure that any issues they may have developed with the brand are met as soon as is possible.”
Reality Digital’s Opus and Harmony platforms offer brands the opportunity to create their very own white label social network, at a cost that will suit their budget. Companies can opt for the use of an entire network incorporating all of the latest cutting edge social media technology, or simply choose which elements of social media functionality they would like to install, integrating them with their current website. The software as a service model means that investment can be made to accommodate any marketing budget, without the financial risk of the software depreciating in quality or value.
For more information about Reality Digital and web community software, please visit realitydigital.com, or call 0203 1785 883.
- Pete Goold 06-10-2009
The real time nature of social media means that brands and businesses must constantly monitor exactly what the populace is saying about them and why. This monitoring holds great potential for brands, as it not only offers them to chance to nip any problems or negative conversations in the bud, but also the opportunity to jump on positive conversation and make the users providing it feel valued and engaged by the brand.
The opportunity for brands to be present within the conversations that are developing around them is invaluable, according to Reality Digital. As well as becoming part of a community, this will help brands to understand that with social media, not everyone has time to participate on social networks on a regular basis, and so this is why brands must be as reflexive to online consumer issues as possible.
Robert Proctor, Head of EMEA for Reality Digital, said: “The capacity for social networks to help spread a message is now almost unrivalled, and so it is of great importance that brands first and foremost participate within these networks, whilst also seeking to use them to the best advantage.
“The implementation of a brand focused social network for a brand provides not only a means of monitoring conversation, but also a way of doing so in a controlled environment, preventing negative user content from growing. Brands must however remain responsive to the needs of their users, and be sure that any issues they may have developed with the brand are met as soon as is possible.”
Reality Digital’s Opus and Harmony platforms offer brands the opportunity to create their very own white label social network, at a cost that will suit their budget. Companies can opt for the use of an entire network incorporating all of the latest cutting edge social media technology, or simply choose which elements of social media functionality they would like to install, integrating them with their current website. The software as a service model means that investment can be made to accommodate any marketing budget, without the financial risk of the software depreciating in quality or value.
For more information about Reality Digital and web community software, please visit realitydigital.com, or call 0203 1785 883.
- Pete Goold 06-10-2009