Could you help me out and check it? Thank you!”Benchmarking provides a “picture” of the performance of a particular [tag]business[/tag] and helps to understand where a [tag]business[/tag] is in relation to other businesses and standards. If the [tag]business[/tag] is not doing well in relation to different [tag]business[/tag] then they may decide to make changes in order to make improvements. All businesses should aspire to perform as good as the best organisations in an industry. Benchmarking can be also used to compare the employees’ performance to national standards. According do performance of different companies employers may set level of performance for their employees and try to mach it with national standards. Benchmarking can be used as a tool for improving performance of [tag]business[/tag] and quality of products or services that a [tag]business[/tag] provides. Chester zoo does not manufacture any products; however they provide service for their customers. It is non-profitable organization, but they also care about their profit. There are not many similar organizations within local area or even in England, however Chester Zoo may compare some of their workers against different ones. For example then can compare receptionists and their response time in dealing with requests from customers to make sure that their employers work to the highest standards, because who wants to wait for an email with answer for previously emailed question for a couple of days?”